VITAMIN ENRICHED
FACE BASE+
LAUNCH

With the relaunch of Vitamin Enriched Face Base+, the creative challenge was to introduce a new and improved formula while honoring the legacy and consumer love behind the original.

I led the development of a social storytelling piece that explored the product’s evolution, taking audiences behind the scenes at the Estée Lauder Laboratories to meet the scientists responsible for bringing the upgraded formula to life. Through conversations around ingredients, innovation, and formulation expertise, the content created a deeper understanding of how the product evolved while staying true to
what consumers loved.

Directed by Nick Brinley